Exhibitor's roadmap: how to exhibit at a German trade fair

Exhibiting at a major German trade fair is one of the fastest ways to meet international buyers. Here's a typical timeline — we tailor exact deadlines to each show.

9–12 months before: choose the fair and reserve space

Prime hall locations go early. Decide whether to join a country pavilion or book an individual stand, and send your application through us as the official representative.

6 months before: design your stand

Our designers create a stand around your products and brand, with 3D renders for approval and a fixed fabrication quote.

3–4 months before: visas, travel and catalogue entry

We issue invitation letters for your team. Book embassy appointments, flights and hotels, and complete your exhibitor catalogue listing.

1 month before: shipping and marketing

Ship samples and display goods, pre-book buyer meetings and announce your participation to customers.

Show week: build, exhibit, follow up

Your stand is built on site, our team supports you during the fair, and you leave with a plan to follow up every lead.

Ready to start? Browse upcoming trade fairs or talk to our team.